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Rendering vs Presentation

November 15, 2013

Thank you Randall!

ArchVision Blog

For years we considered RPC a “rendering” tool, designed to help create photorealistic imagery quickly and easily.  Photorealism was at the core of our DNA.  How deep? The “P” in RPC stands for “Photorealistic” (RPC = Rich Photorealistic Content)! Our ongoing observations of how imagery is created has led us to a broader definition of where and how our products are (or could be) used.  Many more people are creating “Presentations” as opposed to “Renderings”.  What’s the difference?  I think it has less to do with the technical definition than it does the workflow.  In the early days of design visualization someone created a 3D model and then created “renderings” in specialized software like 3dsMax where materials and lighting were painstakingly added to produce an image.  The workflow looked something like 2D Cad > 3D Model > Materials > Lighting > Rendering  where multiple specialists generally assumed roles along that…

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